StratCom established in 1988, offers an extensive knowledge of N. American and international scientific and health care issues, supported by extensive print media experience. This body of knowledge has been developed via careers in medical laboratory technology, marketing management, market research and health care journalism.
StratCom's senior consultant, SHARA ROSEN, R.T., M.B.A., has been involved in the medical biotechnology industry since 1971. She has worked as a laboratory technologist, a marketing services manager for a diagnostics company, and a freelance journalist and editor for medical trade journals. In addition, she has authored reports on diagnostic trends worldwide, vaccine development, infectious diseases, biosensor technology, health care informatics and point-of-care testing.
Our database, initiated in 1996, combined with a comprehensive knowledge of national and international markets has been successfully used to serve in vitro diagnostic and medical device companies around the world. Our services have contributed to:
- technology assessment,
- market intelligence,
- product sourcing, and
- market evaluation.
Recent Projects
IVD Service Conundrum: Too Little, Too Much
| 2007
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Cancer Diagnostics
| 2007
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Cell-based Diagnostics
| 2007
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IVD Technology POC Webinar
| 2007
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Physician Office Market
| 2006
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Point of Care Diagnostics
| 2006
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Lateral Flow Diagnostics
| 2006
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The Influenza Pandemic - tests and therapeutics (Scrip reports)
| 2005
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Cancer Diagnostics, world trends (Kalorama)
| 2005
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Product Regulatory and Commercialization issues for WHO
| 2004
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Diagnostic Trends Worldwide (Theta, Kalorama, 4 issues)
| 1997 - 2004
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Trends in Cell Therapeutics - Promise and Reality (Kalorama)
| 2004
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Rx-to-OTC Switching: Marketing Issues and Strategies
| 2004
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Successful New Product Commercialization (Kalorama)
| 2003
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Advanced Wound Care Markets (Theta)
| 2002
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Worldwide Market for Cancer Diagnostics (Kalorama)
| 2002/2005
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Cardiovascular Tests and Therapies (Theta)
| 2001
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World Diabetes Markets - 2010 plus (Theta)
| 2001
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Trends in transplant medicine, worldwide (Theta)
| 2000
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Trends in ultrasensitive immunoassay and nucleic acid labels
| 2000
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Genomic enabled diagnostics testing (Theta)
| 2000
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Vaccine Opportunities
| 1999/2001/2003
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Information Technology and Medical Devices
| 1999
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Hot Trends in Medical Devices
| 1999
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Infectious Disease Markets, Worldwide
| 1998
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POC Markets Opportunities and Threats
| 1998
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A market assessment of biosensor developments worldwide
| 1998
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International Microbiology/Virology Test Markets
| 1997
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Diagnostic Trends Worldwide - SenMed Medical Ventures
| 1996
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POC Canada - Baseline 1996
| 1996
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Presentations - Health care market trends
| 1995-present
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Customer Satisfaction Survey
| 1993, 96, 98
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Canadian Automation and Computerization Report
| 1994
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Canadian Point-of-Care Markets Report
| 1994 & 96
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Selected Client List
Proprietary studies and marketing communications projects:
- Abbott Laboratories
- Beckman Coulter Instruments
- Biopool Canada
- Helena Laboratories
- Nova Biomedical Canada
- Ortho Clinical Diagnostics
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- Bayer Diagnostics
- Dade Behring Diagnostics
- Biosite Diagnostics
- Inter Medico
- Organon Teknika
- Roche Diagnostics (Boehringer Mannheim)
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International Collaborations
In addition, StratCom has maintained the following international market research and communications collaborations:
- Asiatic Research, San Francisco, CA
- Clinica, London, UK
- Credo Consulting, Munich, Germany
- Diagnostic Intelligence, Maplewood, NJ
- Gardner Savage & Associates, Bound Brook, NJ
- Genesis Group, Montclair, NJ
- Glover, Leonard & Redshaw, Brussels, Belgium
- Kalorama / Marketresearch.com, New Yok, NY
- Katan Associates, Boston, MA
- SenMed Medical Ventures, Cincinnati, OH
- Theta Reports and Consulting Group, New York, NY
Our expertise, though originally based in in vitro diagnostics, has expanded to include: vaccines, diagnostic imaging, biosensors, information technology, food safety and biopharmaceuticals.
In addition, since 1994 we have performed proprietary and syndicated market research studies for all the major in vitro diagnostic products marketers, including: Abbott Diagnostics, Roche Diagnostics, Ortho Clinical Diagnostics, Dade Behring International, Inter Medico, Sanofi Diagnostics Pasteur, bioMérieux and Helena Laboratories.
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Last modified: October 01, 2007
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